What it took to make Basadi at the Music Awards happen

For many South Africans who got to see the Basadi in Music Awards, the show seemed seamless and nothing short of spectacular, however, CEO Hloni Modise joins Relebogile Mabotja on the benefit of not having unpacked the right stuff. to organize such a prestigious event.

Modise describes the Basadi in Music Awards as a movement in music, but more so a movement that celebrates women behind the scenes – those who work very hard but are never appreciated.

Modise adds that there is an underrepresentation of women when it comes to decision-making in the music industry and that is why she has expanded the Basadi in Music Awards to more than just awards, but understands also workshops such as The Business of Music workshop which aims to address the shortage of women in positions of power in the industry.

The lack of education we have as women cripples us later in the business. So it was important to have different programs as development, it’s about how we develop and create that change in the musical space.

Hloni Modise – CEO, Basadi Music Awards

Modise adds that it was not an easy journey as there are many disappointments she experienced closer to the date, when the people who planned to support the movement pulled out, she further adds that the professionals of industry had advised her to postpone pricing, but she remained resilient. .

There are parts that broke me personally…but we had the support of artists who understood the show had to happen…and when you hear different people talking about how it impacted their lives , then you realize it has to happen.

Hloni Modise – CEO, Basadi Music Awards

Mam’Abigail Khubeka, who won the Lifetime Award, said it was by far the best event she had ever been to…It’s times like this that we can celebrate them and give them our flowers so that they are still alive.

Hloni Modise – CEO, Basadi Music Awards

My husband said you always have to show up, it’s not what happens to you, it’s what you do with what happens to you… what you do about it, it’s what who defines you

Hloni Modise – CEO, Basadi Music Awards

Scroll up to listen to the full interview.


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