Create a Bigger Stage for Pinoy Music
To say that Filipinos are talented musical artists is pretty much an understatement. Music is a deep part of our culture, from indigenous songs to our undeniable (and perhaps sometimes unbearable?) love for karaoke and birth Songs. Over the years, local singers and musicians produced new sounds, eventually creating a new phase for popular music with singles and albums played beyond Philippine borders.
Filipino musical artists making waves on the international scene are not really new to us. But with the rise of new singers of Filipino origin such as HER, Saweetie and Olivia Rodrigo, there may be more space for local artists to be known abroad and, more importantly, the world market is interested in listening to their music.
Warner Music Philippines (WMP) is keen to make this dream a reality with their latest project called Global Pinoy Music (GLOPM). A collaborative movement to promote Filipino music overseas, GLOPM aims to showcase Pinoy musicians through platforms without borders while creating a space for them to team up with other artists around the world.
“One of the visions we have at Warner is to have a way for our artist to shine on the world stage. That has always been our guiding principle for the artists we sign,” said Kelley Mangahas, Head of WMP A&R, to Manila Lifestyle Bulletin “So why don’t we really try to do this and try to give all these artists a roadmap to get there… I think it’s time to really push for that our artists are truly finding their own voice, just like how Koreans have found theirs, on the world stage.
Knowledge transfer is one of the initiative’s objectives. To achieve this, WMP paired domestic talent with Filipino producers and/or Fil-Global artists. GLOPM is also on a mission to bring original and diverse Filipino music as it offers songs that reflect the culture of every Filipino. While this isn’t the local music scene’s first attempt to bring OPM to the global stage, the initiative prides itself on focusing on Filipino artists and honing the type of music they produce.
“We wanted to choose them and pair them with producers and artists that would elevate the type of music they create,” Kelley explains. “It’s invaluable to each of them. They learn from all these people and how it’s done on a global scale. And because they’re Filipino, they’re not that foreign…there’s has a friendliness, there’s a shared experience that you’re pushing for something.That’s what we want to achieve with GLOPM.
Currently, GLOPM has launched its first series of collaborations. The first is “Anticipationby indie-pop duo Leanne & Naara who have teamed up with internationally acclaimed producer August Rigo, known for working alongside Justin Bieber, Chris Brown, Sean Kingston and BTS, among others. Local band reon worked with Grammy-nominated record producer Xerxes Bakker for “Back to the time.” Bakker is known for collaborating with Maroon 5, Snoop Dogg, Imagine Dragons, Cee-Lo Green, Ella Eyre, Tungevaag and Quintino.
In the pipeline is GLOPM’s major campaign which will feature new WMP artists who have teamed up with a top Australian producer on their first single together. Added to this is an artist-to-artist collaboration for singer Keiko Necesario. Finally, Quest’s single “Good Old Days”, recorded with award-winning production duo Kuya Productions, which has gained huge mainstream popularity through collaborations with Christina Aguilera, Jesse McCartney, Big Time Rush and Jordin Sparks, to name a few.
“We feel positive and hopeful with GLOPM, and the months ahead are very exciting,” Kelley muses. “We look forward to sharing the work of our incredible artists as well as the producers they have collaborated with.”
Twitter: @WarnerMusicPH | Instagram: @warnerpmusicph | Facebook: Warner Music Philippines | YouTube: Warner Music Philippines
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