Spotify, the Shopify team for virtual merchandising tables for music artists

It was perhaps inevitable that Spotify and Shopify – with their similar nicknames – would eventually join forces.

Spotify on Wednesday announced a new partnership with e-commerce provider Shopify to allow artists to list merchandise directly to their profiles on the audio streaming giant’s platform.

Any artist in the world can already link to their Shopify store if they have one from their Spotify profile. But now Spotify users will see Shopify’s featured product listings on the service; during the initial beta period, Shopify products will only be visible to Spotify listeners in five countries: the United States, Canada, Australia, New Zealand and the United Kingdom

To set up their virtual merchandise tables, Spotify artists must have a Shopify account. Shopify’s pricing plans range from $29/month for a basic ecommerce package to $299/month for an “advanced” tier that includes enhanced reporting. Shopify is offering a 90-day free trial to all Spotify artists signing up for the first time.

Shopify provides inventory management features for Spotify artists; for example, out-of-stock items are automatically removed from your profile, while new products can be instantly added to Spofity. For artists just getting started building product lines, Shopify offers print-on-demand services and the ability to connect with fulfillment partners.

To list merchandising on Spotify with Shopify, in the Spotify for Artists dashboard on desktop, go to the “Profile” tab, then click “Merch” to get started. There, you’ll be able to choose which three items from your Shopify store you want to display on your artist profile. (You can only link one Shopify store per Spotify artist account.)

“For many fans, Spotify is the primary way to interact with an artist’s music, and we’re excited to give artists a new way to capitalize on that moment,” said Camille Hearst, head of Spotify for Artists. . “Integrating Shopify’s powerful backend to power commerce represents a significant step forward in our efforts to help artists maximize additional revenue streams and give them agency throughout their careers.”

Remi Wolf, a musician and producer from Northern California who released her debut album “Juno” on October 15, is already using Shopify’s features on Spotify.

“Being able to feature my latest product directly on Spotify where my fans are already listening is huge,” Wolf said in a statement provided by Spotify. “I create music, but I also build a business, a brand and a community. My merch is another way for me to be creative and connect with my listeners so they feel part of this journey.