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Roblox has unveiled listening parties for musical artists, and its premiere will be hosted by Grammy-nominated artist Poppy.
With Roblox Listening Parties, artists create a new album in some of the best experiences on Roblox. This builds on Launch Parties, which provide customizable and immersive experiences to bring fans into an artist’s unique world. Now, with Listening Parties, labels can partner with developers to deliver music to existing experiences across the metaverse.
Roblox said Poppy will be the first artist to host a Listening Party on the platform with the launch of her new album, Flux, which will be released today. It’s all part of Roblox’s plan to create the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snowfall and Loan player one. By expanding beyond games into musical experiences, Roblox will move closer to its vision of the metaverse by getting people to spend more time in its virtual world. (Roblox CTO Dan Sturman will be a speaker at our upcoming GamesBeat Summit Next online event on November 9-10.)
Flux is the artist’s latest album, which follows a performance at the Grammy Awards in March. Poppy is the first solo female artist ever nominated for a Grammy in the Best Metal Performance category.
For this first-ever listening party, music will be integrated across popular experiences allowing fans to switch to Flux as they decorate their dream home in Overlook Bay, dance to its songs at RoBeats, attend classes at Robloxian High School, explore new worlds in Creatures of Sonaria, and breed dragons in Dragon Adventures.
“Flux comes out Friday the 24th and I’m so excited to reveal it to the world,” Poppy said in a statement. “I feel very lucky to be making music at a time like this. Roblox is a platform with endless possibilities and seemed like a perfect place to launch my new album.
The music will also be played in City Life, The Floor is Lava, Color Block Tower and Fairytale Life Roleplay. Collectively, the featured experiences have over three billion lifetime visits.
Over the weekend, Poppy will also join fans in every immersive experience, competing and creating alongside them while answering questions about the album. His play schedule can be found on his Roblox profile as well as his Roblox group. Two exclusive free “verch” items will also be available in the Roblox catalog for fans to enjoy.
“It has been such a pleasure to work with Poppy and Sumerian Records to launch our first-ever Listening Party,” Jon Vlassopulos, Global Head of Music for Roblox, said in a statement. “Music is such a natural part of how we express ourselves, entertain ourselves, and connect with other people, and we want to make music such an integral part of the Roblox experience. able to deliver his new album Flux directly to listeners where they are in an authentic way.
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