Red Bull will close and/or sell its collection of owned music studios as part of a reduction in the company’s ties to the entertainment industry.
MBW learned of the closures via whistleblowers at the Austria-based company, who tell us that company management told staff on Monday (July 13) that Red Bull would “terminate all music projects” and that, in addition to news studios, “all Red Bull music events are cancelled”.
Red Bull currently manages 11 studios in places such as New York, Los Angeles, London, Berlin, Amsterdam, Auckland, Cape Town, Sao Paulo, Tokyo and Paris.
Last year, the company organized its own music festival in london throughout August and September, which saw performances by over 100 artists. He has also organized music festivals in Los Angeles and new York earlier in the year.
Red Bull has already closed its Red Bull Music Academy and Red Bull Radio in 2019.
A Red Bull spokesperson told MBW that, despite the further cuts, the company would continue to operate its Red Bull Records label outside the United States.
“Red Bull has decided to increase the focus of its cultural marketing programs where it has the most impact,” the spokesperson said. “Remaining cultural programs will include Red Bull BC One, Red Bull Dance Your Style and Red Bull Batalla de los Gallos. Many other cultural marketing activities will be discontinued.
“Over time, we will share the remaining local activations. On the music side, Red Bull Records will continue.
Our Red Bull insider told us the cuts will affect “virtually every entertainment and culture team around the world”.
According to the wall street journalThe closure of Red Bull’s studios and music business follows internal tensions within the company caused by its reaction to recent Black Lives Matter protests.
Reports the WSJ: “Some US employees had recently raised concerns about what they saw as the company’s inaction on the Black Lives Matter movement and about a racist slide that appeared in a given presentation. at a company event in February.”
Red Bull GmbH, the Austrian owner of Red Bull, has confirmed that Stefan Kozak, its chief executive for North America, and Amy Taylor, its president and chief marketing officer for North America, have left the company.
Red Bull said in a statement: “We reject racism in all its forms, we always have and always will.
“Red Bull has always put people, their dreams and their achievements at the center of its concerns and values the contribution of everyone, no matter who they are. We want everyone who feels this to be welcome at Red Bull.The music industry around the world