RBC adds 19 up-and-coming Canadian musical artists to its First Up with RBCxMusic program

RBCxMusic reaffirms its commitment to supporting the development of Canadian talent, providing a roster of emerging artists with performance, funding, mentorship and networking opportunities throughout 2022

TORONTO, March 22, 2022 /CNW/ – Today, RBC announced a new roster of dynamic talent slated to join First place with RBCxMusic a program developed to showcase and uplift emerging musicians and recording artists everywhere Canada. This year, newly chosen featured artists will benefit from performance opportunities, financial stipends, as well as promotional media and marketing support from RBCxMusic and its network of industry partners including Live Nation Canada, AWAL , Conscious Economics, Artscape Daniels Launchpad, trevor/ /peter and rock-it promotions. Participating artists will also have access to mentorship and networking opportunities with industry experts to help them take their craft to the next level.

Since its creation in May 2020, The first standing with RBCxMusic has supported over 150 artists across a diverse range of genres and backgrounds that reflect from Canada eclectic cultural mosaic.

“We are thrilled to see how First Up with RBCxMusic has evolved over the past two years,” said Shannon ColeVice President, Brand Marketing, RBC. “The range of talent across the country is exceptional. As live performances return, we recognize the growing need to keep the program alive and continue to support up-and-coming artists..”

Live Nation Canada, the country’s leading producer and promoter of live entertainment, will continue to provide unique performances and valuable exposure opportunities for featured artists. New this year, First place with RBCxMusic has partnered with AWAL, the music industry’s leading alternative to traditional music label deals, to support the talent identification and selection component of the program. The Canadian non-profit organization Conscious Economics will also join in the organization of an artists’ summit with the First place with RBCxMusic Featured artists later this year. The summit will guide attendees through a variety of experiential learning seminars, development programs, networking opportunities, financial therapy and more. Beyond the summit, featured artists will benefit from educational workshops, as well as learning and development support provided by Artscape Daniels Launchpad, a global leader in creating creative venues.

“Being part of First Up with RBCxMusic has given me and many other artists so many opportunities that we wouldn’t have had otherwise,” said Shantaia, First place with RBCxMusic graduate and featured artist 2022. “Their support has already been absolutely amazing, for example putting me on the road back to Cavendish tour, and this is just the beginning!”

I have just started with First Up with RBCxMusic and it has already been very useful to me”, said Kenen, First place with RBCxMusic Featured Artist 2022. “Networking and obtaining performance opportunities can be a challenge for musicians, especially in light of the pandemic, but this program helps musicians achieve those growth goals.”

The full list of featured artists joining the First place with RBCxMusic program in 2022 includes: (in alphabetical order)

  • Ari Hicks Toronto, ON
  • Baby Buckskin Calgary, Alta.
  • Ce LopezWinnipeg, Man.
  • DesireToronto, ON
  • Jennie Harluk Calgary, Alta.
  • Jhyve Toronto, ON
  • KennenNewmarket, ON
  • Kin Crew – Halifax, NS
  • KROY Montreal, QC
  • Logan Richard Charlottetown, PEI
  • Playful Surrey, BC
  • MICOToronto, ON
  • Olivier FaubertMontreal, QC
  • Pisces – Toronto, ON
  • Shantaia- Warman, Sask.
  • Stun – Winnipeg, Man.
  • Rhyme in T – Saskatoon, Sask.
  • Vox Rea Vancouver, BC
  • ZenesoulBrampton, Ont.

RBCxMusic recognizes the diversity of talent through Canada, evidenced by the strong list of candidates for the latest talent search. RBCxMusic plans to consider these up-and-coming artists for performance and future opportunities. First place with RBCxMusic lists.

RBC believes that supporting the arts helps foster vibrant communities with strong economies. the First place with RBCxMusic is part of an ongoing commitment to the arts through RBC Emerging Artists. Since 2015, more than 28,000 graduates have benefited from the RBC Emerging Artists program, with RBC Foundation support totaling more than $10 million each year to hundreds of arts organizations across Canada.

For the latest news on the program and its featured artists, follow RBCxMusic on Instagram.

About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principle-driven approach to delivering industry-leading performance. Our success comes from the more than 88,000 employees who use their imaginations and ideas to bring our vision, values ​​and strategy to life so we can help our customers thrive and communities thrive. Like from Canada largest bank and one of the largest in the world by market capitalization, we have a diverse business model focused on innovation and delivering exceptional experiences to our 17 million customers across Canada, the United States and 27 other countries. For more information, visit rbc.‎

We are proud to support a wide range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.


For further information: Fiona Anderson, RBC Communications, [email protected], 437-991-2173; Dillon Shaver, rock-it promotions, [email protected]647-454-2509