Pepsi Unveils New “Pepsi Music Lab” – A Platform for Aspiring Music Artists to Accelerate Their Path to Stardom

Today, Pepsi announced the new Pepsi Music Lab, an annual academy committed to spotlighting the next generation of superstars by breaking down barriers in the music industry. With the brand’s long history in music and support for emerging artists, Pepsi Music Lab aims to foster the career growth of talent and provide developing artists with new performance opportunities, mentoring and coaching, workshops brand building, professional content capture, radio amplification and Suite.

After unveiling the concept last year with a pilot program, Pepsi Music Lab has grown into a full-scale, one-stop platform in year two, engaging in an array of opportunities and services for rising stars. who have been handpicked to headline the class of ’22-’23. The brand tapped into UnitedMasters – an operating system for indie creators that opens doors no one else can, streaming artists’ music in TV shows, movies, commercials, games and more. Digital Media – to help identify talented, dedicated and diverse musicians across a variety of genres, styles and regions nationwide who are now joining Pepsi’s musical heritage as part of the Pepsi Music Lab.

The promotion of ’22-’23 is made up of 12 aspiring artists from across the country, including five who participated in “Becoming A Popstar”, co-produced by Pepsi, MTV and TikTok. Pepsi also brings Samy Falconthe “Becoming A Popstar” winner, to the Pepsi Music Lab family to continue supporting his career through new performance and brand partnership opportunities.

Pepsi Music Lab Artist Class ’22-’23

  • AKINYEMIRap- New York, New York
  • Amira unpluggedMulti-gender – Stone Mountain, Georgia
  • Brian V.Popular – New York, New York
  • Cain LoftonMulti-gender – Chicago, Ill.
  • GODRap- washington d.c.
  • KbthesingerHip-hop- St. Louis, Missouri
  • Lexie HaydenCountry – Nashville, TN
  • Lynnea MPopular – Los Angeles, California
  • NOHEMIALatin Pop-Urban – Bayamon, Porto Rico
  • OmpaHip-hop- Boston, MA
  • SERGIO, Pop/Latin – Redwood City, California
  • TariqHip-hop- Scottsdale, AZ

The annual program will begin with the Pepsi Music Lab bootcamp at New York City of October 25 – 27 where artists will have the opportunity to learn from industry experts, including:

  • Laurianne Gibson, which will provide artists with performance coaching and choreography lessons, teaching them how to interact with the audience on stage.
  • LaRussell, who will advise artists on personal branding, social media and marketing.
  • Lenny S, which will discuss how to leverage visual storytelling, connections, and collaboration as tools to amplify an artist’s holistic vision.
  • Director X, that will teach every artist how to create meaningful, entertaining, and boundary-pushing visual content.

Along with a once-in-a-lifetime coaching and mentoring experience, all 12 artists will leave bootcamp with portraits captured by Lenny S, a sizzle reel, and more. Leveraging the Pepsi brand’s long and rich heritage in music and entertainment, artists’ partnerships with Pepsi will continue throughout the year with performances, event appearances and strategic programming to amplify their exposure and develop their careers.

For the second year in a row, Pepsi will also host a two-day virtual summit with renowned music industry experts for budding artists across the country to listen and learn.

For more information and updates on Pepsi Music Lab, visit PepsiMusicLab.com and follow @pepsi on Twitter, Instagram, TikTok and Facebook.