Five up-and-coming Latin artists (all of whom happen to be regional Mexican artists) are finalists in one of the most exciting categories – artist of the year, new – at the 2022 Billboard Latin Music Awards. The show is set to take place September 29. at the Watsco Center in Coral Gables, Florida, and will be broadcast live on Telemundo.
The five finalists reflect the renaissance of the genre led by a new generation of artists who mix traditional regional sounds with more contemporary styles.
Newcomers Ivan Cornejo, Los Gemelos de Sinaloa, Los Lara, Luis R. Conriquez and brother trio Yahritza Y Su Esencia are up for the award. Who should take the crown? Vote in the fan poll below! [Editor’s Note: The poll winner does not reflect the award decision on Sept. 29.]
Produced by MBS Special Events and produced by Mary Black Suarez, this year’s awards will include 58 categories across Latin Pop, Tropical, Latin Rhythm and Mexican Regional music genres. The event is the only awards show to honor Latin music’s most popular albums, songs and performers, as determined by Billboard weekly charts. See the full list of nominations here.
The 2022 Billboard Latin Music Awards also coincide with Billboard Latin Music Week, which returns to Miami September 26-30 at Faena Forum, with a line-up of featured speakers including Romeo Santos, Maluma, Grupo Firme, Chayanne, Ivy Queen and Nicky Jam, among many others. For more information on Billboard Latin Music Week and to register, visit billboardlatinmusicweek.com.
Check out this year’s finalists below:
Cornejo is also up for Regional Mexican Artist of the Year, Solo Album and Regional Mexican of the Year for his debut album Alma Vaciawhich came in at No. 2 on the regional Mexican album count (dated October 16).
Los Gemelos de Sinaloa
Rancho Humilde signees Los Gemelos de Sinaloa scored three entries on Hot Latin Songs. They scored their first entry on the chart in February with “Si Me Ven”, which peaked at No. 27. The other two entries are “Andamos Mejor” and “No Le Aflojo”.
Los Lara’s “Fumando Mota” peaked at No. 10 on the Hot Latin Songs chart (dated March 12). The song also earned the band their first top 10 on Latin Streaming Songs, peaking at No. 8 on the chart dated February 19.
Luis R. Conriquez
Conquer become a chart topper corridors singer-songwriter wins a spot on BillboardThe 2021 Year-End Top Latin Artists chart ranks No. 40, thanks to “El Buho,” earning him his first top 10 on Mexico’s regional Airplay chart.
Yahritza and Su Esencia
Yahritza Y Su Esencia is not only up for Artist of the Year, New, the siblings are also up for Regional Mexican Artist of the Year, Duo or Group. Earlier this year, the trio became the youngest Latin performer – frontman Yahritza, 15 – to enter the Billboard Hot 100 with their track “Soy El Unico”.