MTV Video Music Awards ratings up 3% from 2021 – Deadline

Maybe it was Lizzo’s speech or Nicki Minaj’s appeal. Regardless, the 2022 MTV Video Music Awards saw decent gains over last year’s TV broadcast.

MTV reports that the three-hour-plus awards show grew in viewership, key demos and total minutes consumed (TMC) – +14% from last year at 1.59 billion to 1, 4 billion, according to Nielsen fast nationals.

The show averaged 3.9 million viewers overnight, up 3% (3.7 million) from last year. It also increased by 4% among people aged 18 to 34 (2.24 against 2.16), by 1% among people aged 18 to 49 (2.81 against 2.78) and by 5% among people aged 25 to 54 (3.13 versus 3).

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MTV also claims the VMAs was the No. 1 social broadcast of the year with more than 40 million interactions, beating out the Super Bowl and the Oscars.

Minaj won the Video Vanguard Award, while Red Hot Chili Peppers won the Global Icon Award. Video of the Year went to Taylor Swift, while Artist of the Year went to Bad Bunny. Harry Styles won Best Album and Lizzo won the video for good.

Here is the full list of winners:

VIDEO OF THE YEAR

• Doja Cat – “Woman” – Kemosabe Records / RCA Records
• Drake ft. Future & Young Thug – “Way 2 Sexy” – OVO/Republic
• Ed Sheeran – “Chills” – Atlantic Records
• Harry Styles – “As It Was” – Columbia Records
• Lil Nas X, Jack Harlow – “INDUSTRY BABY” – Columbia Records
• Olivia Rodrigo – “brutal” – Geffen Records
Taylor Swift – “All Too Well” (10 minute version) (Taylor’s version) – Republic Records (WINNER)

ARTIST OF THE YEAR

Bad Bunny – Rimas Entertainment (WINNER)
• Drake – OVO/Republic
• Ed Sheeran – Atlantic Discs
• Harry Styles – Columbia Records
• Jack Harlow – Generation Now / Atlantic Records
• Lil Nas X – Columbia Records
• Lizzo – Atlantic Records

BEST ALBUM

• Harry Styles – “Harry’s House” (WINNER)
• Adele – “30”
• Bad Bunny – “Un Verano Sin Ti”
• Billie Eilish – “Happier than ever”
• Drake – “Certified Lover Boy”

SONG OF THE YEAR

• Adele – “Easy On Me” – Columbia Records
Billie Eilish – “Happier Than Ever” – Darkroom/Interscope Records (WINNER)
• Doja Cat – “Woman” – Kemosabe Records / RCA Records
• Elton John & Dua Lipa – “Cold Heart (PNAU Remix)” – EMI / Interscope Records
• Lizzo – “About Fucking Time” – Atlantic Records
• Kid LAROI & Justin Bieber – “STAY” – Columbia Records

BEST NEW ARTIST

• Baby Keem – Columbia Records
Dove Cameron – Disruptor Records/Columbia Records (WINNER)
• GAYLE – Atlantic Records/Arthouse Records
• Latto – Streamcut/RCA recordings
• Måneskin – Arista Records
• SEVENTEEN – PLEDIS Entertainment/Geffen Records

PUSH PERFORMANCE OF THE YEAR

• September 2021: Griff – “One Night” – Warner Records
• October 2021: Remi Wolf – “Sexy Villain” – Island Records
• November 2021: Nessa Barrett – “I hope you’re miserable until you die” – Warner Records
December 2021: SEVENTEEN – “Rock With You” – PLEDIS Entertainment / Geffen Records (WINNER)
• January 2021: Mae Muller – “Better Days” – Capitol Records UK
• February 2022: GAYLE – “abcdefu” – Atlantic Records / Arthouse Records
• March 2022: Sheneesa – “RU That” – Wealthy Immigrants / Interscope Records
• April 2022: Omar Apollo – “Tamagotchi” – Warner Records
• May 2022: Wet leg – “Chaise longue” – Domino Recording Company
• June 2022: Muni Long – “Baby Boo” – Supergiant Records LLC / Def Jam Recording
• July 2022: Doechii – “Persuasive” – Top Dog Entertainment / Capitol Records

BEST COLLABORATION

• Drake ft. Future & Young Thug – “Way 2 Sexy” – OVO/Republic
• Elton John & Dua Lipa – “Cold Heart (PNAU Remix)” – EMI / Interscope Records
Lil Nas X, Jack Harlow – “INDUSTRY BABY” – Columbia Records (WINNER)
• Megan Thee Stallion & Dua Lipa – “Sweetest Pie” – 300 Entertainment
• Post Malone & The Weeknd – “One Right Now” – Mercury Records / Republic Records
• ROSALIA ft. The Weeknd – “LA FAMA” – Columbia Records
• Kid LAROI & Justin Bieber – “STAY” – Columbia Records

BEST POP

• Billie Eilish – “Happier Than Ever” – Darkroom / Interscope Records
• Doja Cat – “Woman” – Kemosabe Records / RCA Records
• Ed Sheeran – “Chills” – Atlantic Records
Harry Styles – “As It Was” – Columbia Records (WINNER)
• Lizzo – “About Fucking Time” – Atlantic Records
• Olivia Rodrigo – “traitor” – Geffen Records

BEST HIP-HOP

• Eminem & Snoop Dogg – “From D2 to LBC” – Shady / Aftermath / Interscope Records
• Future ft. Drake, Tems – “WAIT FOR U” – Freebandz/Epic Records
• Kendrick Lamar – “N95” – pgLang / Top Dawg Entertainment / Aftermath / Interscope Records
• Latto – “Big Energy” – Streamcut / RCA Records
Nicki Minaj ft. Lil Baby – “Do we have a problem?” – Young Money / Cash Money / Republic Records (WINNER)
• Pusha T – “Diet Coke” – GOOD music/Def Jam

BEST ROCK

• Foo Fighters – “Love Dies Young” – RCA Records
• Jack White – “Take Me Back” – Third Man Records
• Muse – “Will Not Retire” – Warner Records
Red Hot Chili Peppers – “Black Summer” – Warner Records (WINNER)
• Shinedown – “Planet Zero” – Elektra Music Group
• Three Days Grace – “So Called Life” – RCA Records

BEST ALTERNATIVE

• Avril Lavigne ft. blackbear – “I Love It When You Hate Me” – Elektra Music Group / DTA Records
• Imagine Dragons x JID – “Enemy” – KIDinaKORNER / Interscope Records
• Machine Gun Kelly ft. WILLOW – “emo girl” – Bad Boy / Interscope Records
Måneskin – “I WANT TO BE YOUR SLAVE” – Arista Records (WINNER)
• Panic! At The Disco – “Viva Las Vengeance” – Powered by Ramen / Elektra Music Group
• Twenty One Pilots – “Saturday” – Powered by Ramen/Elektra Music Group
• WILLOW, Avril Lavigne ft. Travis Barker – “GROW” – MSFTSMusic / Roc Nation Records

BEST LATIN

Anitta – “Envolver” – Warner Records (WINNER)
• Bad Bunny – “Tití Me Preguntó” – Rimas Entertainment
• Becky GX KAROL G – “MAMIII” – Kemosabe Records / Sony Music Latin / RCA Records
• Daddy Yankee – “REMIX” – Republic Records
• Farruko – “Pepas” – Sony Music US Latin
• J Balvin & Skrillex – “In Da Getto” – Sueños Globales, LLC / Universal Music Latino / Asylum Records UK

BEST R&B

• Alicia Keys – “City of the Gods (Part II)” – AKW
• Chlöe – “Have Mercy” – Parkwood Entertainment/Columbia Records
• SHE – “For Anyone” – RCA Records
• Normani ft. Cardi B – “Wild Side” – Keep Cool/RCA Records
• Summer Walker, SZA & Cardi B – “No Love (Extended Version)” – LVRN/Interscope Records
The Weeknd – “Out Of Time” – XO / Republic Records (WINNER)

BEST K-POP

• BTS – “Yet To Come” – BIGHIT Music / Geffen Records
• ITZY – “LOCO” – JYP Entertainment
LISA – “LALISA” – YG Entertainment / Interscope Records (WINNER)
• SEVENTEEN – “HOT” – PLEDIS Entertainment/Geffen Records
• Stray Kids – “MANIAC” – JYP Entertainment
• TWICE – “The Feelings” – JYP Entertainment

VIDEO FOR GOOD

• Kendrick Lamar – “The Heart, Part 5” – pgLang / Top Dawg Entertainment / Aftermath / Interscope Records
• Latto – “P*ssy” – Streamcut/RCA Recordings
Lizzo – “About Damn Time” – Atlantic Records (WINNER)
• Rina Sawayama – “This Hell” – Dirty Blow
• Stromae – “Sons of joy” – Label Mosaert / The Darkroom / Interscope Records

BEST METAVERSE PERFORMANCE

BLACKPINK The Virtual | PUBG – YG Entertainment / Interscope Records (WINNER)
• BTS | Minecraft – BIGHIT Music / Geffen Records
• Charli XCX | Roblox – Atlantic Records
• Justin Bieber – An Interactive Virtual Experience | Wave – Def Jam
• Rift Tour with Ariana Grande | Fortnite – Republic Records
• Twenty One Pilots Concert Experience | Roblox – Powered by Ramen / Elektra Music Group

BEST LONGFORM VIDEO

• Billie Eilish – Happier Than Ever: A Love Letter to Los Angeles – Darkroom / Interscope Records
• Foo Fighters – Studio 666 – RCA Records
• Kacey Musgraves – cursed – Interscope Records / MCA Nashville
• Madonna – Madame X – Interscope Records
• Olivia Rodrigo – Homecoming 2 u – Geffen Records
Taylor Swift – “All Too Well” (10 minute version) (Taylor’s version) – Republic Records (WINNER)

BEST CINEMATOGRAPHY

• Baby Keem & Kendrick Lamar – “Family Ties” – Columbia Records
• Camila Cabello with Ed Sheeran – “Bam Bam” – Epic Records
Harry Styles – “As It Was” – Columbia Records (WINNER)
• Kendrick Lamar – “N95” – pgLang / Top Dawg Entertainment / Aftermath / Interscope Records
• Normani ft. Cardi B – “Wild Side” – Keep Cool / RCA Records
• Taylor Swift – “All Too Well” (10 minute version) (Taylor’s version) – Republic Records

BEST MANAGEMENT

• Baby Keem & Kendrick Lamar – “Family Ties” – Columbia Records
• Billie Eilish – “Happier Than Ever” – Darkroom / Interscope Records
• Ed Sheeran – “Chills” – Atlantic Records
• Harry Styles – “As It Was” – Columbia Records
• Lil Nas X, Jack Harlow – “INDUSTRY BABY” – Columbia Records
Taylor Swift – “All Too Well” (10 minute version) (Taylor’s version) – Republic Records (WINNER)

BEST ART DIRECTION

• Adele – “Oh My God” – Columbia Records
• Doja Cat – “Come In (Yuh)” – Kemosabe Records/RCA Records
• Drake ft. Future & Young Thug – “Way 2 Sexy” – OVO / Republic Records
• Kacey Musgraves – “simple times” – Interscope Records/MCA Nashville
Lil Nas X, Jack Harlow – “INDUSTRY BABY” – Columbia Records (WINNER)
• Megan Thee Stallion ft. Dua Lipa – “Sweetest Pie” – 300 Entertainment

BEST VISUAL EFFECTS

• Billie Eilish – “Happier Than Ever” – Darkroom / Interscope Records
• Coldplay X BTS – “My Universe” – Atlantic Records
• Kendrick Lamar – “The Heart, Part 5” – pgLang/Top Dawg Entertainment/Aftermath/Interscope Records
Lil Nas X, Jack Harlow – “INDUSTRY BABY” – Columbia Records (WINNER)
• Megan Thee Stallion & Dua Lipa – “Sweetest Pie” – 300 Entertainment
• Kid LAROI & Justin Bieber – “STAY” – Columbia Records

BEST CHOREOGRAPHY

• BTS – “Permission to Dance” – BIGHIT Music/Geffen Records
Doja Cat – “Female” – Kemosabe Records/RCA Records (WINNER)
• Twigs FKA ft. The Weeknd – “Tears In The Club” – Atlantic Records
• Harry Styles – “As It Was” – Columbia Records
• Lil Nas X, Jack Harlow – “INDUSTRY BABY” – Columbia Records
• Normani ft. Cardi B – “Wild Side” – Keep Cool / RCA Records

BEST EDITING

• Baby Keem & Kendrick Lamar – “Family Ties” – Columbia Records
• Doja Cat – “Come In (Yuh)” – Kemosabe Records/RCA Records
• Olivia Rodrigo – “brutal” – Geffen Records
ROSALÍA – “SAOKO” – Columbia Records (WINNER)
• Taylor Swift – “All Too Well” (10 minute version) (Taylor’s version) – Republic Records
• The Weeknd – “Take My Breath” – XO / Republic Records