SAN JUAN, Puerto Rico — Latin music has overtaken country music over the past year.
According to a recent report by BuzzAngle, a data company that measures music consumption, Latin music’s popularity has grown so much that it has overtaken country music in terms of album consumption.
Previous data from BuzzAngle shows that country music albums are generally among the top five most consumed albums in the United States, but that changed in 2018 when Latin music took its place.
The genre is now among the five most consumed music albums in the United States
Latin music accounted for 9.4% of all albums listened to in the United States in 2018, while country music only accounted for 8.7%.
“I know our numbers,” reggaeton singer Nicky Jam told NBC News in a previous interview. “There is a new movement now, a new rhythm, a new sound. This is where the music is going right now.
In 2018, Latin music giants such as J Balvin, Bad Bunny, Ozuna, Rosalia and Mon Laferte released new albums.
“We’re defining a new mainstream,” J Balvin told NBC News in a 2018 interview while promoting his new album “Vibras.”
The Coachella Valley Music and Arts Festival, one of the biggest, most famous and most profitable music festivals in the world, seems to have picked up the trend and added many Latin artists to its 2019 lineup – in what could be considered an unprecedented list of great Latin musicians performing at the festival.
Coachella has announced that artists like J Balvin, Bad Bunny, Rosalia, Mon Laferte, Tucanes de Tijuana, Javiera Mena, Tomasa del Real and Ocho Ojos are set to take to the prestigious stage in April.
Consumer demand for Latin music has grown steadily since 2014 after hits like Enrique Iglesias’ “Bailando” and Nicky Jam’s “El Perdón” became huge hits, driven mainly by the popularity of streaming services. music streaming, which currently account for 95% of total Latin music. consumption, according to BuzzAngle.
Billions of streams in English and Spanish also fueled record growth in Latin music industry revenue in 2018.
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