Kane Brown will go down in history as the first male country singer to perform on the MTV Video Music Awards August 28. The singer is set to perform his new single, “Grand,” from his upcoming Different Man album on the Toyota scene.
Brown released “Grand” on July 22 and confirmed on social media that it was a “pop single.”
Brown’s VMAs performance will be unique in that it will feature “cutting edge” mixed reality technology. The technology is powered by the Famous Group – the company has produced similar activations for the Super Bowl, MLB All-Star Game and NFL Wild Card Slime Game on Nickelodeon.
In addition to her performance of “Grand,” Brown’s 2020 song “Be Like That” featuring Swae Lee & Khalid will be included in a segment leading up to her performance. In the segment, fans will enjoy “a musical journey from New York to New Jersey” in the Toyota Corolla Cross. This is the fourth year that Toyota has been the exclusive remote performance sponsor of the VMAs.
Nikki Minaj, Anitta, J Balvin, Marshmello x Khalid and Panic! At the disco. Although this year’s show marks Brown’s first performance, he helped represent country music at last year’s event with a nomination for his “Worldwide Beautiful” video in the Video for Good category.
The performance slot makes Brown the first male country singer to perform on the show, along with former country artists such as Kacey Musgraves and Taylor Swift.
The 2022 MTV Video Music Awards will air live on MTV from the Prudential Center in Newark, NJ on Sunday, August 28 at 8 p.m. ET. Brown Different Man album, which contains “Grand”, will be released on September 9.
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