By Pasadena Weekly Staff
Fender Musical Instruments Corp. launched Player Plus Studio Sessions: Powered by Fender.
Amid lockdowns and social distancing, artists have struggled to find inspiration and support. Fender’s global program aims to fulfill the creative aspirations of independent artists around the world by bringing them back to the studio and providing them with the tools they need to create their musical art.
To bring this program to life, Fender has partnered with renowned recording studios in the US, UK, Australia, Japan and Mexico to host Fender-funded studio sessions with engineers, mixing credit, Player Plus materials and mentorship resources for winning artists. .
Inspired by the recently launched Player Plus Series, Fender’s new line of guitars and basses are designed for independent creators and artists to be the tool those artists use to bring their passions to the world stage.
Player Plus Studio sessions aim to take that same goal one step further by deliberately supporting emerging talent, helping them share their message and creativity through original music. This new global program reinvigorates Fender’s ongoing commitment to musicians and, in particular, independent musicians.
Fender is calling for open entries at playerplusstudio.com. To participate, independent artists must submit a recent single, music video or live performance to better showcase their talent and creativity. Instrumental acts, bands and solo artists are welcome.
Eligibility requirements are as follows: Applicants must be at least 18 years old, play or have a band member play guitar or bass, and be a fully independent artist. Additionally, entrants must be able to travel to the nearest selected city and studio, as winning does not allow travel to and from the studio.
Participating studios by market include:
• American studios: EastWest Studios (Los Angeles), MDDN (Los Angeles), Flux Studios (New York), Welcome to 1979 (Nashville).
• United Kingdom: RAK Studios (London), Coastal Sound Recording Studio (Liverpool), Steelworks Studios (Sheffield), Chamber Studio (Edinburgh), Camden Recording Studios (Dublin).
• Australia: Sing Sing (Melbourne), Studios 301 (Sydney).
• LAT AM: Pieza Estudios (Mexico City).
• Japan: Freedom Studio Infinity (Tokyo).
The deadline is Wednesday October 20 and the winners will be announced on November 10. Each submission will be reviewed by a jury of producers, artists, journalists and Fender executives, including Fender CEO Andy Mooney; Matt Watts, Fender vice president of marketing and head of artist relations; singer-songwriter and producer Nile Rodgers; Grammy-nominated singer-songwriter Ashley McBryde; and Emily Kokal, singer and guitarist of the band Warpaint.
Submissions will be judged on established criteria including songwriting, quality of performance, creativity, technical ability to play the guitar, and originality.
“I’ve been a Fender fan since I bought my first Mustang in 1970, and I still carry my 50-year-old Stratocaster on my back when I travel the world,” Rodgers said.
“I am passionate about training new artists. It’s something I’ve done all my life, and as a producer it’s very exciting to provide unknown artists with the tools they need to talk through their music and not just perform. I hope that by allowing these musicians to take their craft to the next level, we will discover something completely unique that the world has never heard before. With the new Player Plus line, I believe Fender is delivering some truly special gear that will define instruments for a new generation of artists and makers.
Mooney added, “At Fender, we are committed to providing artists with the resources they need to fuel their creativity.
“Player Plus Studio Sessions: Powered by Fender is a manifestation of Fender’s dedication to artists at every stage of their journey. The hope is that this program will kick-start their artistic careers, allowing them to fuel their passion to achieve their dreams.
In addition to saving valuable studio time, winning artists will receive a one-hour consultation with Ari Herstand, CEO of Ari’s Take and author of the bestselling book “How to Make It in the New Music Business.”
Herstand is also the author of the “2021 Fender Artist Playbook,” a step-by-step guide for emerging artists to tackle the new frontier of music, from cracking TikTok algorithms to tapping into alternative revenue streams, tips for digital marketing and NFTs.
Winners will also receive a Fender Player Plus guitar or bass to use in the studio during their recording session and to keep for future performances and creative projects.
Quiet pickups deliver classic Fender tone with enhanced clarity and advanced switching capabilities for a wide variety of tonal options. Enhanced features include rolled fingerboard edges and locking tuners and warm and cool finishes including Belair Blue, Silver Smoke and Tequila Sunrise.