Amazon Encourages Independent Music Artists With Introducing Alexa Originals : Bollywood News

Amazon today announced the launch of Alexa Originals, an exclusive selection of new songs from four Indian independent artists. Users can now listen “Besabar” by Lisa Mishra ‘Bikhre’ by Vibha Saraf, ‘Saathi’ and an instrumental track by Gulraj Singh, and ‘Downtown’ by Diesby as part of Alexa Originals.

Amazon is encouraging independent music artists with the introduction of Alexa Originals

Alexa Originals songs have been composed and sung by independent music artists such as Lisa Mishra, singer and songwriter, best known for her covers of Bollywood songs, Gulraj Singh, music director and singer known for creating soothing melodies, Vibha Saraf, a talented songwriter and singer from Bollywood and Diesby, an R&B artist who is a versatile musician known for singing in 3 languages.

Just say “Alexa, start originals” or request a specific song from the artist by saying “Alexa, start Bikhre from originals” and so on. All songs can be accessed for free on the Alexa smartphone app, Amazon shopping app (Android only), Echo smart speakers, and many other brands’ Alexa-integrated devices such as HP laptops.

Speaking of Alexa Originals, Lisa Mishra adds, “Besabar is a catchy dance-pop song that I had so much fun making! I hope people will enjoy listening to it as much as I had making it. I’m also thrilled to be the first to collaborate with Alexa and also super excited to see Alexa as the new millennial music platform.

Take a look at Alexa Originals here:

Echoing a similar sentiment, Gulraj Singh continues, “I’m so happy that ‘Saathi’ was released as one of the first songs for ‘Alexa Originals’. The song celebrates the true spirit of togetherness and friendship, and I had a great time working on it with my lyricist friend Manoj Yadav. I’m always happy to create original music and experimented with exciting soundscapes and interesting musical arrangements for my instrumental track. I can’t thank you enough Amazon for this wonderful opportunity.

Vibha Saraf also mentions, “I am excited to feature my music on Alexa, where people will access my song by simply calling its title. How much simpler could it be!

Amazon is encouraging independent music artists with the introduction of Alexa Originals

Finally, Diesby says, “Downtown is a lover’s love letter, the spark of first love and the beats will get you moving. It’s the perfect song to dedicate to your loved one. I created the song with a mix of Afro modern dance, R&B and a touch of urban Punjabi flavor. Playing with flavors makes the musical universe interesting and that’s what I appreciate with my fellow producer Chapter6. Elevate your mood with my upcoming single “Downtown” exclusively on Amazon Alexa Originals.

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